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Keywords: Local bank
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Journal Articles
International Journal of Bank Marketing (2018) 36 (5): 908–930.
Published: 18 June 2018
...Sedigheh Moghavvemi; Su Teng Lee; Siew Peng Lee Purpose Foreign and local banks in Malaysia are competing in terms of skilled staff, innovative products and services, rendering quality services and customer satisfaction. The purpose of this paper is to examine the overall service quality...
