Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-3 of 3
Keywords: Managers
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
International Journal of Bank Marketing (2022) 40 (6): 1272–1298.
Published: 30 December 2021
...Emmanuel Mogaji; Nguyen Phong Nguyen Purpose Given that managers play a crucial role in developing and deploying AI for marketing financial services, this study was aimed at better understanding their awareness regarding AI and the challenges they are facing in providing the attendant technologies...
Journal Articles
International Journal of Bank Marketing (1991) 9 (3): 32–38.
Published: 01 March 1991
... establishment, bank branch managers play a very important role. This article examines the new roles and functions of bank branch managers through their own experiences in this ever‐changing marketing environment. The research results shed some new light on how to successfully manage these full‐service branch...
Journal Articles
International Journal of Bank Marketing (1989) 7 (1): 28–31.
Published: 01 January 1989
.... Banking Management development Managers Marketing Training USA WHERE US BANKS NEED MARKETING TRAINING by Paul Michell Manchester Business School, UK, and Lauren Lung New York University IJBM 7,1 1989 28 Introduction Commercial bankers face many tough marketing challenges. They must stimulate...
