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Keywords: Market entry
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Journal Articles
International Journal of Bank Marketing (2005) 23 (5): 381–396.
Published: 01 August 2005
... would be higher if there was a wider acceptance of such cards at merchant's POS. Once again this article will reflect upon this as a condition for success in the case of China. © Emerald Group Publishing Limited 2005 Credit cards Financial services Market entry Developing countries...
Journal Articles
International Journal of Bank Marketing (2001) 19 (2): 53–68.
Published: 01 April 2001
... factor. “Conventional” multinationals, on the other hand, use not only work but capital and technology in their production function. 3. 3 The sole capacity of banks is to act as financial middlemen. © MCB UP Limited 2001 Spain Financial services Banks Globalization Market entry...
