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Keywords: Market intelligence
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Journal Articles
International Journal of Bank Marketing (2001) 19 (3): 115–125.
Published: 01 June 2001
... 2001 Consumer behaviour Banks Market intelligence Marketing strategy Students Bahrain The issue of “how customers select banks” has been given considerable attention by researchers (for example: Anderson et al. (1976), Evans (1979), Kaynack and Yavas (1985), Ross (1989...
