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Keywords: Marketing concept
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Journal Articles
International Journal of Bank Marketing (2015) 33 (3): 316–329.
Published: 18 May 2015
... well-off consumers, poor and captive customers also care about dissatisfaction and CSR. © Emerald Group Publishing Limited 2015 India Consumer attitudes Marketing concept Social responsibility Emerging markets Financial services Corporate social responsibility (CSR) has been...
Journal Articles
International Journal of Bank Marketing (2011) 29 (4): 333–356.
Published: 14 June 2011
... of rethinking the measures on economic independence that are currently considered by supervisory authorities. Social implications The paper is the first empirical application of standard marketing concepts of customers' concentration measure to the rating industry. Originality/value The paper studies...
Journal Articles
International Journal of Bank Marketing (2000) 18 (6): 294–308.
Published: 01 November 2000
... and areas for further research. © MCB UP Limited 2000 Relationship marketing Business‐to‐business marketing Supply chain Food Marketing concept Since the term relationship marketing was coined by Berry (1983) academics have focused on the shortcomings of transaction marketing...
