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Keywords: Marketing planning
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Journal Articles
International Journal of Bank Marketing (2003) 21 (2): 80–93.
Published: 01 April 2003
... in the corporate positioning of the marketing function and responsibilities of the CME within this professional services industry. © MCB UP Limited 2003 Financial services Marketing planning Executives New Zealand Another imperative to incorporate within organisational processes concerns...
Journal Articles
International Journal of Bank Marketing (1992) 10 (6): 27–31.
Published: 01 June 1992
... Globalization Marketing planning Turkey GLOBALIZATION OF CREDIT CARD USAGE: THE CASE OF A DEVELOPING ECONOMY 27 C redit card companies must adapt their marketing and administration procedures to the infrastructure of a developing country like Turkey. Globalization of Credit Card Usage: The Case...
