.... Informational timeliness positively impacts customers’ overall attitude toward M-banking. Consumer behaviour Empirical study Marketing research India Consumer attitudes The banking industry has witnessed a significant shift in service delivery patterns in recent years with the adoption of self...

... of attention because it additionally complements debates in the wider areas of business‐to‐business and services marketing. Business‐to‐business marketing Financial services Literature Marketing research The purpose of this paper is to attempt to reveal a degree of consistency...

... for the private banking industry are dealt with in a comprehensive manner. Banking Consumer behaviour Customer loyalty Customer satisfaction Marketing research Relationship marketing At the centre of the relationship marketing philosophy is the notion that making the most out of existing clients...

... differences were found upon comparing single and multiple banking customers based on five psychographic characteristics. © MCB UP Limited 1999 Banking Consumer behaviour Customer loyalty Marketing research Psychographics Singapore There are also pluses and minuses from a customer’s...

.... Often discuss financial products with friends. Often pay attention to financial advertising.* © MCB UP Limited 1998 Consumer behaviour Consumer marketing Corporate policy Decision making Financial services Marketing research Finally four “global” criterion variables were...

... research “partners”. Some bank clients believe in the benefits of partnering with one or two marketing research suppliers. Other bank clients are concerned that partnering with researchers will breed complacency, thus increasing research costs and decreasing quality. Attempts to examine the impact...

... card but significantly different from cash. © MCB UP Limited 1994 Banking Consumer behaviour Consumer′s risk Electronic funds transfer at point of sale Hong Kong Marketing research New technology Perceptions Technological development has led to the gradual installation...

... was approached with the exit questionnaire. © MCB UP Limited 1994 Australia Banking Customer service Marketing Marketing research Performance measurement Retailing Service quality The purpose of the research is to develop a utilitarian multi‐dimensional instrument that can be applied...

... institution and satisfaction levels. © MCB UP Limited 1994 Banking Canada Location Marketing Marketing research Performance Market segmentation Service quality In the next section, a brief review of service quality research is provided, followed by a discussion of financial services...

... research; it is difficult to produce test‐market conditions; it is unwise to delay the product′s launch for competitive reasons. Finally examines some of the purposes of test‐marketing. © MCB UP Limited 1993 Financial services Marketing strategy Marketing research New product development...

... Limited 1986 Consumer Satisfaction International Banks Marketing Research Singapore Measuring the Marketing Orientation of Retail Operations of International Banks by James McCullough Washington State University Lim Ser Heng and Gan See Khem National University of Singapore The authors...