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Keywords: Markets
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Journal Articles
Adoption of Internet banking among sophisticated consumer segments in an advanced developing country
International Journal of Bank Marketing (2004) 22 (3): 212–232.
Published: 01 May 2004
... and globalization of financial markets. As increasing competition between the financial institutions has forced many of the players to offer similar prices on deposits and loans, the efforts for gaining competitive advantage were shifted towards non‐price factors. In this context, new forms of distribution channels...
