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Keywords: Mass media
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Journal Articles
International Journal of Bank Marketing (2016) 34 (1): 78–109.
Published: 01 February 2016
...Dr Mohammad G. Nejad; Huong Thi Thanh Tran; James Corner Purpose – The purpose of this paper is to investigate the distinct effects of different communication channels, particularly interpersonal networks, social media, and mass media on customer beliefs and usage intention in a mobile banking...
