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Keywords: Media reputation
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Journal Articles
International Journal of Bank Marketing (2020) 38 (6): 1399–1419.
Published: 28 July 2020
...Ngoc Thang Doan; Dung Phuong Hoang; Anh Hoang Thi Pham Purpose Based on the resource-based view (RBV) and the signaling theory, this paper examines the effect of media reputation on financial performance as well as the moderating role of bank characteristics (risk management and financial...

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