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Journal Articles
Media Use and Gender Differences: Retailing Strategies for Bank Marketers
Available to Purchase
International Journal of Bank Marketing (1988) 6 (2): 20–30.
Published: 01 February 1988
... 6,2 for Bank Marketers 20 by Barbara B. Stern Rutgers, The State University of New Jersey, USA Marketers now recognise that they "can take almost every product that's traditionally marketed to men and market it to women" (Kent and Fitch, 1985, p. 17). The question is, can they market it the same way...
