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Keywords: Merchant adoption
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Journal Articles
International Journal of Bank Marketing (2016) 34 (1): 37–61.
Published: 01 February 2016
... at: tatjanaa@kth.se © Emerald Group Publishing Limited 2016 Retail Consumer expectations Merchant adoption Mobile payments Organizational adoption Stakeholders’ expectations The level of mobile phone penetration in Europe is very high, and an average consumer has 1.2-1.3 mobile...
