Keywords: Migration theory
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Journal Articles

Will proximity mobile payments substitute traditional payments? Examining factors influencing customers' switching intention during the COVID-19 pandemic

Hong-Lei Mu, Young-Chan Lee
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (2022) 40 (5): 1051–1070.
https://doi.org/10.1108/IJBM-06-2021-0284
Published: 17 January 2022
... a reference to examine mobile payment usage from the perspective of both incumbent and alternative services conjointly under emergency situations, especially during the COVID-19 pandemic. Second, the application of migration theory to the context of mobile payment extends existing research on mobile payment...
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