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Keywords: Millennials
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Journal Articles
International Journal of Bank Marketing (2023) 41 (7): 1611–1639.
Published: 28 June 2023
... Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Trust Trust recovery tactics Failure severity Financial services Apology Millennials Explanation Investigation In light of the significance of trust and the rising frequency of trust violations...
Journal Articles
International Journal of Bank Marketing (2023) 41 (5): 1010–1036.
Published: 28 March 2023
...Hardeep Singh Mundi; Shailja Vashisht Purpose The current study is to examine the association between cognitive abilities and financial resilience among millennial single parents. This study examines the role of cognitive abilities on financial resilience after controlling for key demographic...
Journal Articles
International Journal of Bank Marketing (2023) 41 (1): 158–178.
Published: 25 October 2022
... working millennials. Design/methodology/approach A crossed-sectional survey was used to obtain data through a self-administered questionnaire. A total of 485 working millennials (M age = 32.28, years, SD age = 4.75) in Malaysia participated in the study based on a purposive sampling technique...
