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Keywords: Mixed methods design
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Journal Articles
International Journal of Bank Marketing (2022) 40 (7): 1477–1500.
Published: 01 July 2022
... Usage intentions Mixed methods design The increasing use of smartphones has attracted academic interest over the drivers that influence mobile marketing practices and usage behaviors (Marriott et al., 2017). In 2019, on average, more than 70% of individuals in Europe used...
