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Keywords: Mobile banking (m-banking)
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Journal Articles
International Journal of Bank Marketing (2023) 41 (3): 601–618.
Published: 24 January 2023
...Atif Hussain; Abdul Hannan; Muhammad Shafiq Purpose Customer reviews of mobile banking (m-banking) apps contain the most direct and first-hand accounts of customer experiences with m-banking. However, surprisingly little effort has been made to understand m-banking service quality using...
