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Keywords: Mobile banking app
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Journal Articles
International Journal of Bank Marketing (2025) 43 (4): 731–756.
Published: 25 November 2024
... of the metrics. Lastly, the case study’s findings indicate a growing emphasis on the aesthetic aspects of mobile banking apps in South Korea while highlighting the pressing need for enhancements in critical areas such as stability and security, which are particularly pertinent to the finance industry...
