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Keywords: Mobile communication systems
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Journal Articles
The role of information in mobile banking resistance
Available to Purchase
International Journal of Bank Marketing (2010) 28 (5): 372–388.
Published: 27 July 2010
... that a number of consumers are not yet willing to adopt or frequently use mobile banking services. Innovation Consumer behaviour Information management Mobile communication systems Banking © Emerald Group Publishing Limited 2010 Tommi Laukkanen can be contacted at: tommi.laukkanen@uef.fi...
Journal Articles
The moderating effect of gender in the adoption of mobile banking
Available to Purchase
International Journal of Bank Marketing (2010) 28 (5): 328–341.
Published: 27 July 2010
... is explained below. Hernan E. Riquelme can be contacted at: hernan@kmbs.edu.kw © Emerald Group Publishing Limited 2010 Mobile communication systems Banking Gender Singapore Empirical studies investigating mobile technology adoption are still scarce, especially in relation to mobile...
Journal Articles
Mobile banking: proposition of an integrated adoption intention framework
Available to Purchase
International Journal of Bank Marketing (2010) 28 (5): 389–409.
Published: 27 July 2010
... intention adoption. We adjust DTPB to the mobile banking context and add elements from other theories as detailed below: Mobile communication systems Banking Innovation Consumer behaviour Least square approximation Brazil When developing an instrument to measure initial adoption...
Journal Articles
Mobile banking rollout in emerging markets: evidence from Brazil
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International Journal of Bank Marketing (2010) 28 (5): 342–371.
Published: 27 July 2010
...). Mobile communication systems Banking Consumer behaviour Internet Marketing strategy Brazil © Emerald Group Publishing Limited 2010 Pedro Cruz can be contacted at: pedrocruz@isg.pt Research in the field is far from unanimous concerning the approaches used and conceptualization...
Journal Articles
Predicting young consumers' take up of mobile banking services
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International Journal of Bank Marketing (2010) 28 (5): 410–432.
Published: 27 July 2010
... are most likely to adopt m‐banking. Nicole Koenig‐Lewis can be contacted at: N.Koenig‐Lewis@swansea.ac.uk © Emerald Group Publishing Limited 2010 Mobile communication systems Banking Trust Risk assessment Youth The internet has had a significant impact on financial...
Journal Articles
Alternatives for banks to offer secure mobile payments
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International Journal of Bank Marketing (2010) 28 (5): 433–444.
Published: 27 July 2010
.... Liisa Kanniainen can be contacted at: liisa.kanniainen@nordea.com © Emerald Group Publishing Limited 2010 Data security Value chain Mobile communication systems Payments Standards Mobile Financial services The Mobey Forum published a new white paper Alternatives for Banks...
