Keywords: Mobile communications systems
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Journal Articles
International Journal of Bank Marketing (2011) 29 (3): 206–223.
Published: 12 April 2011
.... Telephone banking Service industries Automation Interactive devices Mobile communications systems SMS, or text messaging, as it is commonly known, is still a significant growth area in mobile communications. It is estimated (Martin, 2010) that worldwide 4.1 trillion (UK trillion) text messages...
Journal Articles
International Journal of Bank Marketing (2010) 28 (7): 547–568.
Published: 12 October 2010
... communications systems Banking Consumer behaviour Australia The financial services industry, specifically the retail banking sector, has experienced significant changes brought about by the interaction between competitive pressure, customer needs, and technological innovation. A service delivery...

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