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Keywords: Mobile payment applications
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Journal Articles
International Journal of Bank Marketing (2026) 44 (3): 547–570.
Published: 15 October 2025
...Rita Neiva; Hélder Ferreira; António Azevedo Purpose This paper aims to examine how gamification features influence user retention (UR) in mobile payment applications, specifically focusing on the Portuguese market. Design/methodology/approach Based on a proposed theoretical framework...
Journal Articles
International Journal of Bank Marketing (2021) 39 (6): 984–1002.
Published: 23 July 2021
...Wahyu Rafdinal; Widi Senalasari Purpose This study aims to analyse the adoption of mobile payment applications during the coronavirus disease 2019 (COVID-19) pandemic using the technology acceptance model (TAM) and Technology Readiness Index (TRI). Design/methodology/approach The data were...
Journal Articles
International Journal of Bank Marketing (2018) 36 (7): 1213–1234.
Published: 22 June 2018
...Reem Ramadan; Jawdat Aita Purpose The purpose of this paper is to investigate the impact of perceived satisfaction with mobile payment applications based on use experience, and subsequent stated expectations on brand loyalty and future use behavior using a theory-based research integrative model...
