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Keywords: Moderated mediation approach
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Journal Articles
International Journal of Bank Marketing (2023) 41 (4): 810–834.
Published: 21 March 2023
... and researchers in the field of behavioral finance. Originality/value This study suggests a moderated mediation approach, which incorporates financial satisfaction as a mediator and gender as a moderator. To the best of the authors’ knowledge, so far, no study has been conducted in this context...

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