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Keywords: Moderator analysis
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Journal Articles
Journal Articles
International Journal of Bank Marketing (2019) 37 (1): 340–361.
Published: 13 February 2019
... avoidance Moderator analysis The failure of several banking firms in Europe and the USA between 2007 and 2013 led to the most significant global economic crisis, since the Great Depression of 1929. The failures of banks resulting from this financial crisis have undermined public confidence...

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