Keywords: Mortgage
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Journal Articles
International Journal of Bank Marketing (2021) 39 (5): 789–809.
Published: 25 March 2021
... with negative associations to happiness. This result is somewhat surprising because mortgage and educational debt are usually associated with asset building activities and/or investment for the future. In fact, previous research found no association between housing debt and happiness with UK data (Brown et...
Journal Articles
International Journal of Bank Marketing (2020) 38 (4): 961–986.
Published: 09 April 2020
...David S. Dobson; Karolien Poels Purpose Mortgage lenders often combine a variety of framing strategies when developing mortgage advertisements. To date, these frames have mostly been studied separately. This paper, however, studies the combined framing effects of message valence, specificity...
Journal Articles
International Journal of Bank Marketing (2016) 34 (5): 649–669.
Published: 04 July 2016
... market participants (Tufano, 2009 ; Engelberg and Parsons, 2011) and stock prices (Meschke, 2004). Therefore, the media could also impact mortgage choice. A Swedish study on households’ mortgage choices highlighted the media’s impact on those decisions (Hullgren, 2010) and found that mortgagees claiming...

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