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Keywords: Multi-variate analysis
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Journal Articles
An evaluation of an integrated perspective of perceived service quality for retail banking services in India
Available to Purchase
International Journal of Bank Marketing (2015) 33 (3): 330–350.
Published: 18 May 2015
.... Professor Rajat Gera can be contacted at: geraim32@rediffmail.com © Emerald Group Publishing Limited 2015 Service quality Banks Multi-variate analysis Service marketing Financial services Customer behaviour Providing high service quality is considered as critical for enhancing...
