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Keywords: Multichannel service
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Journal Articles
Multichannel service, trust, commitment and engagement: a study in a credit union
Available to Purchase
International Journal of Bank Marketing (2024) 42 (7): 1492–1512.
Published: 09 April 2024
... Licensed re-use rights only Value co-creation Multichannel service Trust Commitment Engagement Credit unions Structural equation modeling The banking sector is undergoing rapid evolution spurred by digital transformation (Mavlutova et al., 2020) that is driven by customer...
