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Keywords: Multichannel service
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Journal Articles
International Journal of Bank Marketing (2024) 42 (7): 1492–1512.
Published: 09 April 2024
... Multichannel service Trust Commitment Engagement Credit unions Structural equation modeling The banking sector is undergoing rapid evolution spurred by digital transformation (Mavlutova et al., 2020) that is driven by customer demand for convenient, multichannel banking services (Sinha...
