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Keywords: Muslim consumer behavior
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Journal Articles
Muhammad Iskandar Hamzah, Abdul Kadir Othman, Amily Fikry, Lennora Putit, Lailatul Faizah Abu Hassan
International Journal of Bank Marketing (2025) 43 (8): 1732–1755.
Published: 02 May 2025
...-breaking ability. Research limitations/implications Driven by the psychological aspects of hope and fear, this research offers a comprehensive empirical model that predicts Muslims’ consumer behavior from the theoretical lens of PMT. As Islam forbids usury (riba), adherence to religious-based...
