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Keywords: Necessary condition
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Journal Articles
Understanding Indian retail investors' intention to adopt ESG investment via fintech: an extended TPB approach combining PLS-SEM and NCA
Available to Purchase
International Journal of Bank Marketing 1–26.
Published: 03 June 2026
... significantly affect adoption intention. Attitude, PBC and IQ emerge as prominent necessary conditions. Originality/value We propose a comprehensive model for predicting retail investors' intention of ESG investment through fintech platforms. To the best of our knowledge, this is one of the first studies...
