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Keywords: Network externality
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Journal Articles
Determinants of adoption and continuance intentions toward Internet-only banks
Available to Purchase
International Journal of Bank Marketing (2020) 38 (4): 843–865.
Published: 14 February 2020
...Jin-Myong Lee; Hyo-Jung Kim Purpose The purpose of this study is to investigate the determinants of consumers' intention to adopt or continue to use Internet-only banks based on the benefit–risk framework and network externality theory. It also examines the difference in the determinants between...
