... intensive selling, below‐the‐line advertising, and telemarketing. © MCB UP Limited 2000 Marketing communications Financial services Product innovation New product development Greece The systematic planning of new products has become the lifeblood for organizations that wish to remain...

...Stephen A.W. Drew Financial firms often attempt to benchmark competitors or related service industries to improve new product development (NPD) and other key business processes. Although much has been learned about innovation in banks and other financial institutions in recent research studies,gaps...

...Aliah Mohammed‐Salleh; Chris Easingwood Looks at the use of test‐marketing among European financial institutions. A total of 46 companies participated in the study. It is shown that, on average, test‐marketing is the least frequently conducted new product development stage (16‐18 per cent...

...], the objective of the current analysis is to "lower the microscope" on the factors which define the NSD process within thefirm;to identify what these factors are and to determine their impact on the performance of new industrial financial services. New Product Development Services While manufacturers of physical...

... in their attempts to gain larger shares of an increasingly volatile and sophisticated market. Reviews the strategic focus of new product development, examines related management issues, evaluates the new product screening and preliminary assessment techniques, and explores market research practices. The results...

... to give distinct competitive advantages, effecting such changes within existing operating constraints poses major challenges. Insurance companies Marketing strategy New product development Success INSURANCE PRODUCT DEVELOPMENT: MANAGING THE CHANGES 51 In many insurance markets, old-style...

...Eberhard E. Scheuing; Eugene M. Johnson The results of a survey of new product development practices and procedures in American financial institutions are described. It is revealed that most institutions do not have a formal, fully developed process for developing and managing new products...