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Keywords: New service development process
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Journal Articles
Patterns of new service development processes in banking
Available to Purchase
International Journal of Bank Marketing (2016) 34 (1): 62–77.
Published: 01 February 2016
... will be valuable for innovation managers, scholars, and students. © Emerald Group Publishing Limited 2016 Banks Pattern Co-operation Open innovation Financial innovations New service development process The studies on the openness of innovation processes in financial services can...
