Keywords: Non-faith-based bank selection
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Journal Articles
International Journal of Bank Marketing (2018) 36 (5): 931–946.
Published: 22 June 2018
... Bangladesh Islamic banking Non-faith-based bank selection Retail consumers For many years, the relationship between customers and banks has been limited to being transactional. Customers have viewed their banks as a utility—a service for basic financial transactions, and have trusted the banks...

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