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Keywords: Online banking adoption
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Journal Articles
International Journal of Bank Marketing (2015) 33 (6): 760–785.
Published: 07 September 2015
...Pallab Sikdar; Munish Makkad Purpose – The study considers a five-factor model toward online banking adoption in the context of banking customers in India and validates the proposed model. In addition, the authors consider the impact of validated factors on overall satisfaction of customers...
