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Keywords: Online consumer behaviour
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Journal Articles
Adoption of mobile banking services: A comparative analysis of four competing theoretical models
Available to Purchase
International Journal of Bank Marketing (2019) 37 (5): 1165–1189.
Published: 12 February 2019
... 02 08 2018 24 09 2018 23 10 2018 23 10 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Online consumer behaviour Perceived risk M-banking Innovation adoption models comparison Technology-based services Mobile...
Journal Articles
Towards a universal model of internet banking adoption: initial conceptualization
Available to Purchase
International Journal of Bank Marketing (2014) 32 (7): 647–687.
Published: 30 September 2014
... is concerned “convenience is king”. Services marketing Scotland Internet banking Bank marketing Financial services marketing Online consumer behaviour The underlying theoretical implication of studying and establishing the effects of the above demographic, attitudinal, and psychographic...
