Keywords: Online firestorms
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
International Journal of Bank Marketing (2021) 39 (3): 455–477.
Published: 08 January 2021
... sentiment during online firestorms. This measurement included each of South Africa's major retail banks over a twelve month period. Findings From the analysis, key trigger characteristics for these firestorms (product failures, service failures, social failures and communication failures) were...

or Create an Account

Close Modal
Close Modal