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Keywords: Organisational Planning
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Journal Articles
Tracking Systems in Financial Services: The Integration Role in Marketing Planning
Available to Purchase
International Journal of Bank Marketing (1988) 6 (2): 48–61.
Published: 01 February 1988
..., and its contribution to organisational integration discussed. © MCB UP Limited 1988 Banking Information Systems Marketing Organisational Planning International Tracking Systems in Financial Journal of Bank Marketing Services: The Integration Role 6,2 in Marketing Planning 48 by John...
