... also aimed to determine whether employees' organizational commitment mediates the relationship between internal marketing and the three strategic orientations and whether they influence bank employees' perception of obtaining a competitive advantage. Design/methodology/approach The authors...

...Muhammad Abid Saleem; Zahra Masood Bhutta; Muhammad Nauman; Sadaf Zahra Purpose The purpose of this paper is to explore the impact of transformational leadership and employee empowerment on employee performance and organizational commitment through the mediational role of behavioral integrity (BI...

... a self‐administered questionnaire on how factors characterizing high performance work practices (HPWPs) affect their job satisfaction and organizational commitment, and how these job attitudes impact their job performance. Findings Results suggest there is a significant influence of HPWPs on job...

...Mohammad Suleiman Awwad; Djouhara Ali Mohammad Agti Purpose The purpose of this paper is to examine the effect of internal marketing, organizational commitment and organizational citizenship behaviors on commercial banks' market orientation. Design/methodology/approach A quantitative survey...