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Keywords: Organizational policy
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Journal Articles
International Journal of Bank Marketing (1998) 16 (3): 102–107.
Published: 01 June 1998
... Organizational policy Relationship marketing © MCB UP Limited 1998 The relationship between the banks and their customers involves potential conflicts as well as commonalities of interest. One of the great strains on the banking relationship would seem to be the incentives for opportunistic...
