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Journal Articles

Vulnerable customers' perception of corporate social responsibility in the banking sector in a post-crisis context

Open Access
Diego Monferrer Tirado, Lidia Vidal-Meliá, John Cardiff, Keith Quille
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (2024) 42 (6): 1148–1177.
https://doi.org/10.1108/IJBM-03-2023-0162
Published: 22 June 2023
... emotions and outcome quality of vulnerable banking customers. Moreover, banks can adopt a dual conception of CSR: a macro and external scope toward society and a micro and internal scope toward customers. Diego Monferrer Tirado can be contacted at: dmonferr@emp.uji.es 15 03 2023 31 05...
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