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Keywords: PAKSERV
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Journal Articles
Customer satisfaction and loyalty in Malaysian Islamic banks:a PAKSERV investigation
Available to Purchase
International Journal of Bank Marketing (2015) 33 (1): 23–40.
Published: 02 February 2015
...Muahmmad Kashif; Sharifah Suzana Wan Shukran; Mohsin Abdul Rehman; Syamsulang Sarifuddin Purpose – The purpose of this paper is to examine the impact of PAKSERV measures on customer satisfaction and loyalty in the Malaysian Islamic banking context. Design/methodology/approach...
