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Keywords: Pain of payment
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Journal Articles
International Journal of Bank Marketing (2024) 42 (1): 7–37.
Published: 19 April 2023
... perceptions. Anita L. Zhao is the corresponding author and can be contacted at: a.l.zhao@swansea.ac.uk 27 07 2022 15 02 2023 09 03 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only BNPL Attitudes Pain of payment Payment...
Journal Articles
International Journal of Bank Marketing (2021) 39 (5): 886–899.
Published: 05 May 2021
...Sungyong Chun; Devon S. Johnson Purpose Consumers who experience social exclusion often prefer high-risk financial products over low-risk financial products. The aim of this study is to examine how this effect can be attenuated by applying the theories of mental budgeting and pain of payment...
