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1-9 of 9
Keywords: Pakistan
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Journal Articles
International Journal of Bank Marketing (2022) 40 (7): 1526–1554.
Published: 19 July 2022
... was qualitative, in which the authors conducted interviews and focus groups with banking customers in Pakistan. The results of this study were used to generate hypotheses that were tested in the second study using random choice experiments. Findings The results indicate that positive and neutral prior ethical...
Journal Articles
International Journal of Bank Marketing (2018) 36 (7): 1386–1413.
Published: 05 September 2018
... to collect data from a sample of 490 respondents in Pakistan. The data were analyzed using AMOS and SPSS for Cronbach’s α, CR, CMV, AVE, Harmon’s single factor test, correlation and structural equation modeling. Findings The results of the study show that most of the predictors of intention...
Journal Articles
International Journal of Bank Marketing (2017) 35 (7): 1090–1114.
Published: 02 October 2017
...Richard Glavee-Geo; Aijaz Ahmed Shaikh; Heikki Karjaluoto Purpose The purpose of this paper is to provide a comprehensive insight into the deciding factors affecting an individual’s intention to adopt mobile banking (m-banking) services in Pakistan. Design/methodology/approach A survey...
Journal Articles
International Journal of Bank Marketing (2015) 33 (6): 672–691.
Published: 07 September 2015
... and Skarlicki (2014) found collectivism to be a factor. We heed their call and to conduct a study which presents a collectivist cultural frame, Pakistan, a Muslim Asian country. Yet we do not deviate from the currently accepted service science theoretical frameworks as they have been found to hold...
Journal Articles
International Journal of Bank Marketing (2015) 33 (4): 442–456.
Published: 01 June 2015
...Hashim Zameer; Anam Tara; Uzma Kausar; Aisha Mohsin Purpose – The purpose of this paper is to explore the impact of services quality, customer satisfaction and corporate image on customer perceived value in the banking sector of Pakistan. Design/methodology/approach – A model is developed...
Journal Articles
International Journal of Bank Marketing (2015) 33 (4): 471–493.
Published: 01 June 2015
...Zia Khan; David Ferguson; Andrea Pérez Purpose – The purpose of this paper is twofold: to empirically analyse how customer corporate social responsibility (CSR) perceptions impact on the perceived service quality (PSQ)-loyalty relationship in the banking industry of Pakistan; and to evaluate...
Journal Articles
International Journal of Bank Marketing (2013) 31 (2): 126–141.
Published: 22 February 2013
.../methodology/approach A self‐administrated questionnaire was used to collect data from the customers of local and foreign banks in the Islamabad and Rawalpindi regions of Pakistan. The hypothesized relationships were tested using structural equation modeling procedure. Findings The results suggest...
Journal Articles
International Journal of Bank Marketing (2013) 31 (2): 115–125.
Published: 22 February 2013
... been taken from the biggest city of Pakistan, Karachi, which accommodates people from almost every region of the country suggesting that the results could be generalized to an extent. Future research can use this model to study the adoption of internet banking in other regions. Practical...
Journal Articles
International Journal of Bank Marketing (2013) 31 (1): 6–23.
Published: 25 January 2013
... the relationships among e‐service quality, e‐satisfaction, e‐trust and e‐loyalty. Design/methodology/approach A questionnaire was designed to collect data from the regular users of online services of Islamic banks in Pakistan. Convenience sampling method was adopted to collect data from the existing customers...
