Keywords: Pakistan
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Journal Articles
Journal Articles
International Journal of Bank Marketing (2018) 36 (7): 1386–1413.
Published: 05 September 2018
... to collect data from a sample of 490 respondents in Pakistan. The data were analyzed using AMOS and SPSS for Cronbach’s α, CR, CMV, AVE, Harmon’s single factor test, correlation and structural equation modeling. Findings The results of the study show that most of the predictors of intention...
Journal Articles
International Journal of Bank Marketing (2017) 35 (7): 1090–1114.
Published: 02 October 2017
...Richard Glavee-Geo; Aijaz Ahmed Shaikh; Heikki Karjaluoto Purpose The purpose of this paper is to provide a comprehensive insight into the deciding factors affecting an individual’s intention to adopt mobile banking (m-banking) services in Pakistan. Design/methodology/approach A survey...
Journal Articles
International Journal of Bank Marketing (2015) 33 (6): 672–691.
Published: 07 September 2015
... and Skarlicki (2014) found collectivism to be a factor. We heed their call and to conduct a study which presents a collectivist cultural frame, Pakistan, a Muslim Asian country. Yet we do not deviate from the currently accepted service science theoretical frameworks as they have been found to hold...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2015) 33 (4): 471–493.
Published: 01 June 2015
...Zia Khan; David Ferguson; Andrea Pérez Purpose – The purpose of this paper is twofold: to empirically analyse how customer corporate social responsibility (CSR) perceptions impact on the perceived service quality (PSQ)-loyalty relationship in the banking industry of Pakistan; and to evaluate...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2013) 31 (2): 115–125.
Published: 22 February 2013
... been taken from the biggest city of Pakistan, Karachi, which accommodates people from almost every region of the country suggesting that the results could be generalized to an extent. Future research can use this model to study the adoption of internet banking in other regions. Practical...
Journal Articles

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