Keywords: Parallel and serial mediation
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Journal Articles

Impact of security on wallet adoption: multiple and serial mediating roles of trust and attitude and gender as a moderator

Himanshu Joshi, Deepak Chawla
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (2024) 42 (5): 870–896.
https://doi.org/10.1108/IJBM-02-2023-0118
Published: 26 February 2024
..., practitioners and academicians can get better insights into the role of gender in influencing wallet adoption. SOR Perceived security Trust Attitude Intention Parallel and serial mediation Mobile wallet India Mobile wallet service providers like Paytm, Amazon Pay, Google Pay, PhonePe, Alipay...
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Includes: Supplementary data
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