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Keywords: Partial least squares structural equation modeling
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Journal Articles
International Journal of Bank Marketing (2023) 41 (2): 312–332.
Published: 24 November 2022
..., this study investigates how FRP attributes facilitate continuous usage intention. Design/methodology/approach In total, 321 Chinese FRP users completed an online survey. Partial least squares structural equation modeling analyzed the results of the survey. Findings The results reveal that relative...
