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Journal Articles
Patterns of new service development processes in banking
Available to Purchase
International Journal of Bank Marketing (2016) 34 (1): 62–77.
Published: 01 February 2016
...Dr Mohammad G. Nejad; Andrey Martovoy; Anne-Laure Mention Purpose – The purpose of this paper is to map the existing patterns in the development of services innovations in financial institutions. Design/methodology/approach – The data come from a dedicated survey of banks located...
