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Keywords: Paytech
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Journal Articles
International Journal of Bank Marketing (2026) 44 (7): 1395–1423.
Published: 23 January 2026
...Ana Irimia-Diéguez; Samah Ibrahim Jarbou; Manuela Prieto-Rodríguez; Dhia Qasim Purpose Based on the Stimulus-Organism-Response-Consequence (SORC) framework, our study proposes a model to examine how social influence and religiosity impact the behavioral intention and use of Paytech services...
