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Keywords: Perceived anthropomorphism
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Journal Articles
International Journal of Bank Marketing (2022) 40 (4): 631–658.
Published: 25 January 2022
... Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Mobile banking Adoption intention Artificial intelligence Perceived intelligence Perceived anthropomorphism Stimulus-organism-response (SOR) theory In recent years, the continuous penetration of mobile...
