Keywords: Perceived benefits
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Journal Articles
Journal Articles
International Journal of Bank Marketing (2025) 43 (2): 292–320.
Published: 18 November 2024
... and financial risk significantly influence perceived risks, while security risk does not. Although convenience, perceived ease of use and perceived trust positively influence perceived benefits, perceived benefits do not significantly influence adoption intention. Moreover, perceived trust negatively affects...
Journal Articles
International Journal of Bank Marketing (2018) 36 (5): 969–987.
Published: 18 June 2018
...Stephen W. Wang; Jillian Farquhar Purpose The purpose of this paper is to further the consumer services theory in financial services marketing by examining how perceived benefits influence consumer intention-to-use a co-branded credit card and further how intention-to-use is moderated...

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