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Keywords: Perceived ease of use
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Journal Articles
International Journal of Bank Marketing (2024) 42 (7): 1760–1788.
Published: 18 June 2024
...Hela Latreche; Mohammed Bellahcene; Vincent Dutot Purpose This paper explores the effect of individual information technology culture archetypes on the perceived ease of use and perceived usefulness of e-banking customers. Design/methodology/approach A multi-stage approach was used. First...
Journal Articles
International Journal of Bank Marketing (2017) 35 (4): 558–582.
Published: 05 June 2017
...Maruf Gbadebo Salimon; Rushami Zien Bin Yusoff; Sany Sanuri Mohd Mokhtar Purpose The purpose of this paper is to examine the combined roles that perceived usefulness (PU), perceived ease of use, perceived security and hedonic motivation play on the adoption of e-banking. It also aims to determine...
