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Keywords: Perceived intelligence
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Journal Articles
International Journal of Bank Marketing (2022) 40 (4): 631–658.
Published: 25 January 2022
... literature lacks research on the use of AI-based constructs to explore users' mobile banking app adoption intentions. To fill this gap, based on stimulus-organism-response (SOR) theory, two AI feature constructs as stimuli are considered, namely, perceived intelligence and anthropomorphism. This study...
