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Keywords: Perceived overall service quality
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Journal Articles
International Journal of Bank Marketing (2017) 35 (5): 781–804.
Published: 03 July 2017
... 2016 19 08 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Trust Reputation Customer satisfaction Perceived overall service quality Delivering high perceived overall service quality (SERVQUAL) is essential for companies...
